In this project, we created a name, visual identity, and photographic art direction for a startup with a traditional look and very innovative cuisine. Bartolomeo is named after the patron saint of butchers in its original Italian version. For the creation of the character, we were inspired by that uncle who is always behind the grill preparing barbecue that the whole family will enjoy. He is positive, happy to cook for those he loves, and knows all the secrets of the best preparation. In the universe of the color palette, we opted for lighter and more solar tones, which, together with the art direction of photography, takes the universe of barbecue from a masculine and dark place to a more premium and gourmet space.